5 Keys to Successful Leaflet Marketing

As with any marketing activity, paying attention to the fine details is always a good idea. Leaflet distribution is a great way to get your message right in front of potential customers just when they need it.

At CN Leaflet Distribution, our team has worked with a wide range of different companies over the years. We understand that having a strong strategy in place is important.

Here are out top tips for creating great marketing leaflets that have real impact:

Set Your Goals

The first thing you need to do is set the goals for your leafleting campaign.

Attracting more customers is a goal but it is extremely vague. Attracting customers who may be interested in coming to your DIY sale next month is better focused. Attracting customers in the 50 to 75 age range who will love your DIY sale is even better.

The reason it helps to focus so much is it makes sure that you design and distribute your leaflet better and get a stronger ROI. You pick the right wording for your demographic and you deliver to where they live.

Understand Your Target Audience

Most businesses will have a target audience. Gaming videos, for example, are often targeted at a younger demographic. High end sports cars are marketed to affluent entrepreneurs.

The more you can drill down into who your ideal customer is the better. You are going to want to tailor your message to them and include selling points that will be attractive to them. It helps if you know who they are.

Less is More: What Makes Great Content?

Another mistake is to include too much content..

Our advice is to make your content as short as possible. If you have your goals well thought-out, then this should be easy. When it comes to leaflet content, less is more. That’s also true when it comes to graphic design – use one, high quality image and don’t use more than one font or colour.

Pick the Right Time

If you are hiring out your building services, it’s likely that people will be strapped for cash after Christmas and therefore not likely to contact you. It doesn’t make sense to advertise your new stock of winter coats when Spring is just in the air. If you have Halloween stock for sale, you know that Autumn is the best time to send out leaflets.

Our advice: Make sure you’re picking the optimum time to get your leaflets out in front of the public.

Choose a Reliable Leaflet Distributor

Finally, you want your leaflets to get to the right people, on time and within budget. Choosing the right leaflet distributor is important. Try to pick one that will deliver on all aspects of the development process, especially if you are small business with a limited marketing budget and personnel. It will save you time and money.

At CN Leaflet Distribution, we can help get your marketing material right first time and deliver it to the customers who count. If you’d like to find out more, contact our professional team today.

Top Tips For Editing Your Promotional Leaflet

At CN Leaflet Distributors, we’ve worked with a lot of businesses around the UK over the years, helping them to create engaging content and get it out to the right people.

One of the key areas that often gets overlooked in writing great leaflet copy is not the initial idea but the editing and proofing which is needed once you’ve got it down on paper.

Here’s our main point: You should always avoid the temptation to rush through things. If you take your time, follow a few simple rules, your copy is going to be more powerful.

Let’s take a look at some great tips for making sure you hone your copy to perfection and get it absolutely right before you go to print.

Print It Out

Most of us will write that initial sales copy for our leaflet on a computer or smart device like a mobile phone. That’s fine but we tend to read things differently online than we do, say, if we pick up a book or leaflet.

Once you’ve wrestled with your copy and think you have it pretty much okay, print it out in hardcopy and read it. After all, that’s how someone is going to see it once your leaflet has been created.

Spellcheck and Grammar

One of the biggest errors we come across with promotional copy is that the writer hasn’t taken the time to spellcheck and make sure the grammar is okay. Some people are good at writing, others not so much. You can have the best copy in the world but if it’s got typos, you’re going to lose potential customers.

When we’re reading through a piece of copy we’ve written we can easily miss errors, mainly because we’re too close to it. One tip is to read the copy backwards so that you spot misspelled words more easily. There are, of course, online editing tools that are quite useful and you may want to use one of these.

Read It Aloud

Want to find out how great your copy sounds? Then read it aloud. If you find yourself tripping over your words, that could mean the copy needs to be tightened up or different words chosen.

Get Someone You Trust to Proof Read It

If you have written the copy, you’re probably the last person who should proof read it. That’s because our brains tend to fill in gaps and gloss over mistakes because we already know what’s written there. Find a person you can trust and who has decent writing skills to proof your copy.

Leave Your Leaflet to Breathe

This is one thing we always advise our clients to do. Don’t get ahead of yourself. Put your copy down, out of sight. Forget about it. For most, this should be for a couple of days at least. It’s the best way to come back to the copy fresh and you’ll be surprised how differently you feel about it once you read it again.

One Last Proof

Do your changes and then proof again. Don’t trust that your revised copy is going to be perfect. Hand it to your copy checker and make sure that content is as tight as it can be. Then leave it and do one last check.

Finally, working with a professional team who know how to wow customers with great copy and eye-catching graphics helps make sure your leaflet really hits the mark.

At CN Leaflet Distributors, we can help you with every stage of making a great leaflet, including copy and graphic design as well as printing and getting it out to your chosen demographics.

If you want to stand out, contact our professional leaflet distribution team today.

Digital Marketing Trends for 2018

This year especially, it is essential for businesses to promote their brands through various digital media channels, such as search engines, websites, social media, email, web forums and instant messaging. Digitally transmitted marketing messages will easily reach your target audience and help to grow your business. Understanding which digital marketing trends are hot and which ones will become a waste of resources is important if you want to succeed in your market. Here are the top digital marketing trends for 2018 that you should adopt this year:

  • Higher use of voice command: Voice command technology has become an important part of our lives. Although it wasn’t new, Apple sparked mainstream interest with the release of Siri. It is now possible to deliver digital messages through voice assistants to a relevant audience. For many people, it is a convenient implementation, because they don’t need physical inputs or visual interface. The growing importance of voice command technology will significantly affect how digital marketers interact with consumers.
  • Ads through apps: We can already find apps for nearly every purpose and consumers are relying on their mobile devices to become more productive. People are buying more products online and this is a huge opportunity for marketers to deliver their messages. People also regularly play games with their mobile devices. These games are distributed freely and players will need to watch ads quite often to help developers earn money. Repeated exposure through mobile apps is an effective way to establish brand awareness among relevant audience. However, digital marketers need to make sure that their messages appear on relevant apps.
  • Influencer networks: Oversaturation is a big problem in digital marketing and marketers need to stand out among the competition. As a result, they compete in hiring well-known influencers who endorse their products. Content marketing is no longer delivered textually. Influencers are influential people in the industry who are immediately recognizable by consumers. Digital marketers can capitalize on influencers who already have good reputation and a large base of followers in social media. To reduce costs, marketers need to work with a network of influencers, instead of hiring a popular influencer full time. It will be easier to control costs and hire an influencer depending on the current situation.
  • Chatbots: Many people still want to have personalized communication. One-one approach is still the best way to deliver information in a personalized way. Unfortunately, it will be prohibitively expensive to interact with each consumer using human operators. Artificial intelligence technology is getting more sophisticated and soon, consumers may not be aware that they are interacting with chatbots. Digital marketers should monitor latest developments in AI implementations to enhance customer service performance.

Marketing your business in 2018 is easy as long as you choose effective marketing techniques that are relevant to your customer and that can help your business reach new customers within your market.

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The Benefits of Leaflet Distribution

All businesses are looking for ways to increase their customer base.

One the best ways and often overlooked Leaflet Distribution. One recent gutter cleaning company gained 11 jobs with a further 28 other leads which are still being quoted and followed up with a simple leaflet drop of 5,000.

This distribution was a leaflet Distribution in the Weymouth Dorset.

Yet Leaflet Distribution is often overlooked in todays high tech society

This highly effective way of promoting your business has many benefits and advantages over other methods of Marketing.

Consider the following benefits and how door to door leaflet distribution can benefit the profitability of your business.

Benefits of Door to Door leaflet distribution.

  • Your marketing material can fall (literally) into the hands of a new customer.
  • You achieve maximum coverage for minimum outlay.
  • You get your message right in front of your potential customer’s eye.
  • You have a highly targeted circulation of your offer or service and the potential customer will look at your material.
  • Your competitors are unaware of your marketing methods.
  • Leaflets dropped all year round generate a constant flow of enquirers.
  • You save money as leaflet distribution is one of the most cost effective ways of promoting your business.

CN- Distribution can help you take advantage of the above benefits.
We can offer a one stop shop for design, print and distribution .We can include your leaflet in any of the below distributions.
We deliver flyers, magazines, brochures, etc. to all areas of Dorset and South Somerset including the following towns and areas.